10 most popular business apps


The brand-new Okta report likewise notes the fastest-growing business apps as well as the leading applications for hybrid work and zero-trust security.

Businessman using a smartphone with a Contact icon surrounding by app and social icon - 3d render Image: Production Perig/Adobe Stock Travel and style are leading of mind for tech-savvy organizations, a report from Okta about the most-used business apps in 2022 programs. The identity software business surveyed 17,000 consumers and its Okta Combination Network for its Organizations at Work 2023 report, launched today.

The report breaks down business apps’ popularity on a number of axes, so it’s not necessarily reasonable to make one “finest of” list; nevertheless, there are some stand-outs, consisting of Microsoft 365 and Kandji.

Dive to:

Top 10 organization apps by variety of customers

  1. Microsoft 365.
  2. Amazon Web Solutions.
  3. Google Office.
  4. Salesforce.
  5. Zoom.
  6. Atlassian Product Suite.
  7. Slack.
  8. DocuSign.
  9. KnowBe4.
  10. GitHub.

Fastest-growing organization apps

  1. Kandji.
  2. Grammarly.
  3. Bob.
  4. Notion.
  5. Palo Alto Networks Prisma Access.
  6. Navan (previously TripActions).
  7. GitLab.
  8. Ironclad.
  9. Terraform Cloud.
  10. Figma.

SEE: Function contrast: Time tracking software application and systems (TechRepublic Premium)

Most popular classifications of business apps

Travel apps

Okta found that apps in the travel category published 43% YoY growth by number of consumers and 197% YoY development by number of special users in 2022. Interest in travel apps was on the increase even before the coronavirus pandemic, with 2022 being the third consecutive year of above-average growth. The tech sector is doing most of the traveling, with 62% YoY growth by number of clients and 258% by unique users.

Organization supply apps

Best service software

Service supply apps had high year-over-year development, with a 35% boost in customers and a 77% increase in special users. Okta saw restored demand for workplace supplies in North America (78% YoY boost in special users) and Europe, the Middle East and Africa (162% YoY increase in unique users).

Video conferencing apps

On the other hand, video conferencing’s rise is gradually flattening out, with a 22% boost YoY by variety of clients compared to 23% in 2015.

Style software application apps

Style software has been popular for the past 5 years and remains that way. This category saw an additional 31% development in customers and 60% development in users.

In specific, business investing money on style software application consist of transport and warehousing (45% YoY growth), insurance coverage (38% YoY growth), healthcare and pharmaceuticals (35% YoY growth), arts, entertainment and recreation (33% YoY development), and construction and engineering (33% YoY development).

Sales and marketing apps

Ever-popular sales and marketing apps grew 23% by variety of consumers and 53% by number of distinct users over the past year as individuals attempted to grow their organizations even under the hazard of a tightening up economy. Arts, entertainment and entertainment companies in specific increased their financial investment in sales and marketing tools 41% YoY by variety of consumers.

Best apps for remote and hybrid work

The popularity of Kandji, a remote management app for Apple items, is a good sign that a lot of user behavior in organization today is driven by remote and hybrid work. Employers have gotten excellent at establishing remote work, and the continuous pandemic has actually changed a lot of individuals’s concepts about not just how they want to work, however what their relationship to work in general will be.

Organizations are dealing with “supporting safe and unrestricted remote work, automating ordinary jobs through workflows and helping employees take significant roles in their neighborhood through charitable offering apps,” Okta stated.

The average variety of apps workers use has remained about the very same in between 2022 and 2021. This year, the average consumer utilized 89 different apps, Okta said. That consists of both for service and individual usage.

Google Workspace and Microsoft 365 keep their leading spots as the most-used productivity suites, whether remote or in-person. Development decreased for both apps in terms of number of customers– 32% compared to 38% for Google, and 21% versus 29% for Microsoft.

“Best of type” apps in some cases increase above the bundles. Zoom is used by 48% of people who likewise use Microsoft 365. Similarly, Slack has a 36% share of individuals who use Microsoft 365. There’s rather a lot of overlap between suites. 42% of surveyed workers who utilize Microsoft 365 clients use Google Work area. Similarly, 46% of surveyed Okta consumers who utilize Microsoft 365 also utilize AWS.

Finest apps for security and absolutely no trust

Security is a big issue and an industry. Deployment of security tools grew 23% YoY by variety of consumers and 43% YoY by unique users. Working remotely puts a wrinkle in security, too. It follows that monitoring and remote access security app adoption grew too, with Palo Alto Networks GlobalProtect, Cisco AnyConnect and AWS Customer VPN seeing substantial development.

Absolutely no trust, or assuming any gain access to is untrustworthy till proven otherwise, has actually become a popular approach in security. No trust network access solution ZScaler rose up the ranks of leading remote gain access to services this year, as did newbie Palo Alto Networks Prisma Gain Access To.

Broadly, these are the 10 most popular classifications of apps companies utilize for digital security.

  1. VPN/firewall.
  2. Endpoint management and security.
  3. Training.
  4. Facilities monitoring.
  5. Email security.
  6. Safe and secure web entrance.
  7. Security analytics.
  8. Data loss prevention.
  9. Privileged gain access to management.
  10. Server gain access to.

For more information about the most popular apps for company, see the complete report above or our recommendations for the best service apps. We have tips on apps for travel, tracking business expenses or cybersecurity.


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