7 Best B2B Database Service Providers for 2024


B2B database providers are companies that provide a range of data services like workflow management, information enrichment and sales intelligence through an inhouse platform or web combinations. They source leads that match your clientele and develop databases with their most accurate contact details and sales forecasts.

Top B2B database providers contrast

Services of any size can use a B2B database provider to handle data and scale their services to match their scope of work. The best B2B database service providers will help recognize the best fit leads for your solution while likewise assembling their most precise contact info, market and firmographic information. From there, they manage these incoming leads through pipelines, workflows and information enrichment functions.

Information Cleansing Chrome Extension Lead Routing Offline Access Beginning Cost
ZoomInfo Y N Y Y Contact for quote.
UpLead Y Y Y Y $99/mo *
Lusha Y Y N N Free beginning price.
Apollo Y Y N Y Free starting rate.
Lead411 Y Y N N $99/mo per user.
Clearbit N N N Y Free starting cost.
Datanyze N Y N N $21/mo *

* Cost when billed each year.

ZoomInfo: Best B2B database for lead routing and management

ZoomInfo logo. Figure A Image: ZoomInfo is a sales intelligence and go-to-market platform that assists organizations find company and private contact data plus insight into their buyers’intake patterns. Users can create custom-made workflows and sets off within the ZoomInfo platform based upon intent signals that automatically export leads to their CRM, allowing sales reps to be informed about active leads and to start engaging with them at the right time.


  • SalesOS: Access company insights and contact details. Contact for quote.
  • MarketingOS: Pipeline management and digital marketing options. Contact for quote.
  • TalentOS: Source and manage prospects for business recruitment. Contact for quote.


  • Custom-made workflows: Release and integrate your existing tech stack tools with your workflow for individualized lead engagement.
  • Site IP tracking: Determine and engage with website visitors in genuine time to turn them into premium leads.
  • Cross channel marketing: Design targeted display and social networks advertising to use throughout multiple channels.


  • 14-day complimentary trial.
  • Big internal database.
  • Determines confidential website visitors.


  • No upfront rates.
  • Buyer intent expense additional.
  • Reports of high platform discovering curve.

Why we picked ZoomInfo

ZoomInfo not only determines engagement-ready leads but can likewise send them to the ideal sales representative at the right time to reduce your sales cycle. They do this by automating area management and routing tasks. You can manage and monitor lead distribution processes with their optimized, round-robin distribution system from one central dashboard.

Example lead routing workflow. Figure B Caption: Sample lead routing workflow. Image: ZoomInfo UpLead: Best B2B database service provider offering intent data Figure A Image: UpLead is a B2B database that concentrates on discovering premium potential customers together with their most accurate information and contact information. Their platform allows you to filter over 50 distinct search requirements to find leads that are active in their buyer journey and match your perfect consumer profile. UpLead likewise offers actual time e-mail verification and insight like demographics, firmographics and technographics for your sales representatives to rely on. Prices Test Drive: Get 5 credits and confirmed email addresses and contact number for 7 days. Basics: Whatever

in the Test Drive plus CRM combination and 170 regular monthly credits for$99/month. Plus: Everything in the Fundamentals plus data enrichment and 400 regular monthly credits for$199/month. Expert: Everything in the Plus tier, plus

  • buyer intent data and a custom-made amount of regular monthly credits. Contact for quote.
  • Features Data collection: Follow UpLead’s eight-step procedure for browsing, segmenting and managing lead info. Email confirmation
  • : Confirm every email address in genuine time to guarantee delivery. Bulk downloads: Discover and quickly download whole lead lists to access offline.

  • Pros Uses a platform demo. 155+ million contacts. 95%accuracy guarantee.
  • Cons Short trial compared to industry standard. Users report out-of-date control panel UI.
  • Limited consumer

  • support.
  • Why we selected UpLead UpLead
  • ‘s intent data function allows you to filter through leads by their consumption patterns. In this manner, you can pursue potential customers who are currently in the market to make a purchase
  • like your option.
  • Advanced intent information can help

    enhance your sales process because it informs you exactly when to start engaging leads and even what to say to them. Figure B Caption: UpLead dashboard subject intent filter. Image: UpLead Lusha: Finest B2B

    UpLead dashboard screenshot showing topic filters.database for prioritizing data hygiene Figure A Image: Lusha is a budget-friendly B2B database software application created to link you with real choice makers and authority figures in

    your target clients. In the free tier, you can discover emails and contact number of 5 contacts each month. Lusha’s job modification filter, its combinations choices and how it recommends comparable leads can help small groups on a tight budget. Rates Free: Receive free credits and direct contact number for one free user. Pro: Get whatever in the Free tier, plus list management and exports for $ 29 per user/month.


    • : Get everything in the Pro tier plus bulk prospecting and analytic gain access to for$
    • 51 per user/month. Scale: Get everything in the Premium tier plus CVS enrichment and CRM combinations for
    • a customized quote. Features Prospecting API: Decrease manual labor by setting filter requirements for the database to instantly sort leads that match your ideal consumer profile. Activity informs: Notifies you when a possibility makes a change or activates

    an action

    • that affects their buying potential. Platform combinations: Link Lusha to your CRM, calendar, email supplier and more. Pros 45 million North American
    • contacts. Quick client onboarding and immediate access. Budget-friendly alternative for small businesses. Cons No information precision guarantee.
    • Fewer contacts than other providers. Minimal LinkedIn prospecting. Why we selected Lusha ensures you have

      the freshest information for the B2B leads they discover, including their

    • contact details, location, market tags and more
    • . Their data health ability likewise updates

    new contacts with

  • right details and cleans your
  • CRM from having duplicates, unreliable contacts
  • or out-of-date accounts.
  • This also assists with lead prioritization by automating lead routing and scoring based upon the healthiest lead info. Figure B Lusha information cleansing and hygiene example. Image: Lusha Apollo: Best B2B database for tracking sales engagement Figure A Image: Apollo is a sales intelligence software that helps users construct, manage and engage with B2B leads. With over 275 million contacts, their platform can help you find perfect leads for your company with 65+filters and characteristics. As soon as leads

    Apollo.io logo.are funneled into your pipeline, you can track engagement, tasks and series, making it an all-in-one platform for list building and even supporting. Pricing Free: Basic sequence automations plus 60 credits and 120 exports a year. Fundamental: $49 per user/mo for 900 credits and 12,000 exports a year. Expert:$79 per user/mo for 1,200 credits and 24,000 exports a year. Organization: $119 per user/mo for 2,400 credits and 48,000 exports a year.

    Features Reporting

  • and analytics: Combine numerous reports into one dashboard to picture your whole sales pipeline. Lead scoring: Utilize data from your CRM and Apollo account to get
  • AI-generated lead scores. Fulfilling scheduling: Automate visit scheduling with
  • leads by developing this performance right into your Apollo workflow.
  • Pros 14-day free

    • trial. 275 +million contacts. Has a mobile variation. Cons Reports of insufficient contact profiles. Inconsistent worldwide information
    • . Users ask for more onboarding training. Why we selected Apollo uses end-to-end sales information and tracking
    • . After curating a B2B database of certified leads, Apollo creates automated, multi-step touchpoints for your outreach, consisting of e-mails, cold calls, LinkedIn jobs and more.
    • They can likewise schedule meetings through automations, making it simpler for

      clients to

      • book demonstrations or follow up conferences with you.
      • Figure B Caption: Example Apollo pipeline for tracking lead engagement. Image: Apollo Lead411: Finest service provider for integrating with CRMs Figure A Image: Lead411 Lead411 is

    Example Apollo pipeline for tracking lead engagement.a B2B lead database that supports sales, technology, marketing and recruiting teams.

    Apart from their basic subscription-based database offerings, they likewise offer to construct and sell a one-time B2B email list of validated e-mail addresses with a 96%precision rate. Prices Basis Plus Unlimited: $99/mo per user for unrestricted email views and 2,400 exports a year. Pro with Bombora Intent: Everything in Fundamental+with 10,000 exports a year. Contact for quote. Unrestricted: Whatever in Fundamental +with limitless exporting and devoted assistance. Contact for quote. Features International browsing: Databases consist of domestic and global

  • contacts for breaking into brand-new sales territories. Custom-made activates: Utilize a development intent algorithm to produce
  • workflows that move leads through your sales funnel if they take specific actions. Lead scoring: Section incoming leads with rigorous filters that match your perfect client profile. Pros Provides a 7-day free trial.
  • Integrates with

    • 25 various CRMs. Domestic and worldwide sourcing. Cons Limited filtering options. Limited consumer support. Reports of sluggish exporting
    • . Why we chose Lead411 Lead411 incorporates with over 25 CRMs, consisting of Salesforce, HubSpot, Pipedrive, Insightly, Zoho and more. This makes contact enrichment and
    • cleansing simpler by syncing the data in your CRM with their up-to-date info. It likewise completes holes and filters out

    out-of-date info. All of their pricing tiers with a set fee include this combination performance.

    Figure B Caption: Lead411 platform sneak peek. Image: Lead411 Clearbit: Best company serving worldwide markets< img src=" https://assets.techrepublic.com/uploads/2024/01/clearbit-logo.png"alt=" Clearbit logo."width= "300" height="94 "/ > Figure A Image: Clearbit is a B2B data company that focuses on targeting your leading accounts, exposing the buying intent of those accounts and after that finding the

    Screenshot of Lead411 sample platform.choice makers of those accounts. Recently gotten by

    HubSpot, Clearbit can incorporate with a range of software in

    Clearbit logo.your sales tech stack, consisting of

    HubSpot, Salesforce, Slack, Drift and Clarli. Pricing Free: Basic access to 25 credits a month and Hubspot pipeline building. Development: 125-1,000 credits a month plus qualified leads for$50-$ 275/month. Service: If you desire more or are a business level business, contact for a custom quote. Functions Lead filtering: Organize inbound leads by upgraded task titles or


    • tenure. Business insights: See your target account firmographics, profits reports
    • and more. Global targeting: Access markets throughout the world when pulling B2B datalists.
    • Pros 30M+B2B contacts. Free variation available. Integrates with a range of technologies.

    Cons Does

    • n’t integrate with Outlook. Reports of bad information precision. Minimal regional/geographic browsing. Why we picked Clearbit uses a target market home builder that filters through their worldwide B2B
    • landscape. This home builder can then determine companies in numerous countries that

    would most

    • most likely requirement your product or
    • service or remain in the marketplace for it
    • . They then track these prospective consumers as they visit your

      site to

      • help your sales representatives time their outreach
      • . Figure B Caption: Clearbit example prospect control panel. Image: Clearbit What’s hot at TechRepublic Key features of B2B database suppliers You can typically select what functions you can access given that a lot of B2B database companies have multiple prices tiers and levels of service. There are still core offerings to

    Example of Clearbit prospecting dashboard.focus on when researching B2B databases. These include whether the providers are

    information compliant, can guarantee information

    accuracy and deal buyer intent data, workflow creation and CRM integrations. Data compliance When handling data and pulling details from numerous sources, working with a company who is information compliant makes sure the credibility and security of the information they pull on your behalf. There are various compliances and accreditations, like CCPA and GDPR, along with being verified by third-party auditors. Information precision Information accuracy describes how current the data and details the provider pulls is. This is very important due to the fact that when your sales representatives begin pulling results in get in touch with, they need every detail, such as the lead’s phone number and task title, to be correct. Information accuracy assists cut down on prospecting time given that sales representatives don’t have to go backward and forward making sure each phone number or email address matches the lead

    they’re aiming to get in touch with. Buyer intent data Buyer intent information is the info a database can pull about a lead that would recommend if they’re presently in the market for a service like yours or when they might be. This can include insight regarding whether the lead has actually been searching for keywords about your market, if they have any current service providers of your option and if they’re a good fit to purchase your service. Workflow development Workflows are a series of triggers and pipelines that filter and clean inbound information. Workflows much better categorize and visualize the leads. They’re also implied to assist segment leads into a status that matches your sales procedure. For instance, if a lead visits your site two times in one week, they’re marked as interested and are immediately sent to a sales rep to start engaging. CRM integration CRM integration is when the platform or delivered information automatically updates in your CRM, or vice versa. Any edits made on one platform must immediately be reviewed the other. This assists make the procedure of outsourcing a B2B database effective for your company, so sales associates aren’t needing to manually transfer updates, profiles and whole lead lists. How do I select the best list building company for my company? Now that you understand a few of the very best B2B databases in the market

    currently, plus what core features you must expect, it’s time to start checking out which supplier would serve your business best. Thankfully, it’s a market requirement for B2B databases to use sample information, demos and even lengthy trials with their platform. Some providers even have totally free tiers using a very little amount of credits each month and per user. Below are sample concerns to ask a B2B database company before

    onboarding their services: What in-market industry expertise do they have

    ? Do their services match your allocated budget plan? Precisely what information services come with each pricing tier? What levels of assistance does the service provider have? Methodology When reviewing the top B2B database service providers serving the marketplace today, we think about the core offerings of the most popular choices along with expense transparency and more. We compare each business to this predetermined requirements including categories an average buyer may deem essential when selecting a company

    . Below are the requirements we consider when picking the top suppliers, in order of importance: Cost: Expense transparency, payment options and cost compared to market standards. Core features: Standard abilities of an average B2B

  • database company, such as pipeline management or data cleansing. Advance tech offerings: Distinct or industry-specific performance that a provider may
  • provide in addition to the core functions. User evaluations: Typical user feedback for each provider, either applauding or slamming functions, platform UI or support. Read next: The very best B2B Lead Generation Companies of 2024 for thorough and agency solutions. Source

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