Act! Vs. Salesforce (2024 ): Which CRM Is Finest?


Act! and Salesforce are two products that use their consumers the power to handle their client relationships with information. However, which one is ideal for your organization? If you’re a small to midsize business needing a CRM with integrated marketing automation, Act! is a terrific option for you. Nevertheless, if you’re a larger business looking for sophisticated features like thorough reporting and AI tools, Salesforce would be a fantastic fit for you.

SEE: Check out TechRepublic Premium’s software use policy.

Act! vs. Salesforce: Comparison table

Function Act!Salesforce Contact and lead management Yes Offer
and pipeline management Yes Yes
Marketing automation Basic Advanced Reporting and analytics Yes Integrations 70 +4,000+Mobile app Yes Beginning cost(billed annually)$30 per
user each month$ 25 per user per month Free
trial 14 days One month Check Out Act!Visit Salesforce Customer
360 Act! vs. Salesforce: Pricing Act! rates * Act! Premium Cloud:$30 to $40 per user per month . Act! Premium Desktop(on-premises)

:$37.50 per user per month. Act! add-ons:

AMA(sophisticated marketing automation):$79 to$399 per account monthly. Act! Assistance(enhanced support):$10 per user monthly. * Prices is based on annual subscriptions. Salesforce Sales Cloud rates * Beginner Suite:$25 per user per month. Expert

:$80 per user monthly. Business:

$165 per user each month. Unlimited:$ 330 per user each month. Einstein 1 Sales: $500 per user monthly. Salesforce add-ons: Sales dialer: Begins at$ 5 per user each month

. Partner Relationship Management:$25 per member per month, or $10 per login monthly.

  • Social Intelligence: $25 per user per month.
  • Territory Planning:$ 75 per user each month.

    * Prices is based upon annual subscriptions. Act

  • ! vs. Salesforce: Function comparison Contact and
  • lead management Winner: Salesforce When it comes
  • to fundamental client relationship management, the
  • Act! vs. Salesforce CRM battle is a close one. Both CRMs enable you to effectively handle and track consumer details, track jobs and activities
    • , and interact with clients. Salesforce, however, wins in this category with its extra tools for contact and lead management. These consist of automatic lead routing and Einstein Capture, which instantly records and
    • synchronizes activities to your Salesforce contact and calendar

    , getting rid of the requirement to manually log activities

    . An example of a lead profile in Salesforce. Image: Salesforce Offer and pipeline management Winner: Salesforce Act! is geared up with fundamental tools for chance management and

    sales pipeline management. You can record essential chance information and handle offers utilizing a customized sales procedure. It likewise enables you to associate items and rates to particular deals, get a graph of your sales pipeline and relocation deals to another pipeline stage utilizing a simple kanban board. Salesforce, on the other hand, Salesforce lead profileuses a lot more offer and pipeline management functions on top

    of the ones readily available in Act!. Users can

    appoint associates to collaborate

    on an offer, get a complete view of sales meeting details and communicate with colleagues utilizing an internal feed called Chatter. Higher tiers likewise use opportunity scoring, deal insights, case management and tools for managing agreements, quotes, and orders. An example of Act! chance management control panel. Image: Act! Marketing automation Winner: Act! When comparing Act! and Salesforce, we focused on the features that are consisted of in the fundamental CRM packages. For starters, Act! offers you more value for your money if you want a CRM with integrated marketing automation functions. Its CRM strategy offers you access to its email marketing function, email design templates, Act! opportunitiesinteractive template editor, e-mail metrics, visual workflow designer for

    drip marketing and campaign calendar. You can add innovative tools like social sharing, landing pages, studies and A/B testing starting at $79 per user each month. Meanwhile, Salesforce Sales Cloud offers mass email, web-to-lead capture, e-mail design templates, e-mail management and email tracking across all strategies. You’ll have to subscribe to its Marketing Cloud Engagement plan(beginning at$ 400 per organization per month)if you desire advanced tools like tailored e-mails, content development, audience segmentation and A/B screening. An example of how to create a web-to-lead type in Salesforce. Image: Salesforce Reporting and analytics Winner: Salesforce If you want a CRM with robust reporting and analytics features, Salesforce is definitely the option for you. With Act!, you can access over 80 out-of-the box reports Salesforce web-to-lead capture, including contact lists, activity reports and sales efficiency metrics. It also offers you with actionable insights into individual and group efficiency

    , in addition to sales, marketing and company health metrics. Salesforce takes reporting and analytics to a various level with sophisticated functions like clever forecasting, personalized reports and control panels, history tracking and cross filters. You can also utilize its opportunity divides to track the overall effort of your sales team and properly divide commissions based on specific effort. An example of Einstein forecasting in Salesforce. Image: G2 Combinations Winner: Salesforce When it comes to combinations, the winner is pretty clear.

    Einstein ForecastingAct! has more than 70 combination alternatives, primarily through Zapier. Salesforce

    , on the other hand, has over 4,000 combinations available on its AppExchange marketplace, not including the over 6,000 combinations by means of Zapier. A number of third-party app

    Act! integrationsintegrations of Act!. Image: Act! Mobile app Winner: Salesforce The Act!

    Companion, which is the native mobile app of Act!, enables you to access contact and company details, interactive maps, calendars, activities and interaction history on the go. You can likewise develop, upgrade and close offers from the app, in addition to view real-time metrics on its insight control panels. Salesforce is known for its excellent mobile app, which has all of the functions offered on its desktop variation. You can access your personalized dashboard and CRM information, along with get real-time notices on workflow modifications. It also has integrated enterprise-grade security that secures your CRM information. Plus, it has AI abilities that consist of a wise voice assistant and analytics.< img src=" "alt="Act!

    Act! mobile appmobile app “width=” 900 “height=”456″/ > A look at the Act! mobile app. Image: App Shop

    Act! pros and cons

  • Pros

    • Totally adjustable sales pipelines.
    • Offline sync to guarantee ongoing efficiency whether online or offline.
    • Easy to gain access to, established and launch.
    • Highly reliable functions and processes for small and midsize services.
    • Optimized sales and marketing procedures.


    • Users have actually experienced a non-intuitive interface.
    • Frequent crashes have been reported by a few users.
    • Uses on-premises deployment.

    Salesforce benefits and drawbacks


    • Customer-centric automation.
    • Has an environment that goes beyond the CRM system.
    • AppExchange market has thousands of applications for installation and combination.
    • Adaptability enables it to be customized to numerous organization requirements.
    • Self-service and self-education websites to lower dependence on customer assistance.


    • Dependence on web connection.
    • Over-customization can cause a cumbersome and ineffective execution of Salesforce.

    How to select in between Act! and Salesforce

    Act! is a reliable choice if your service falls under the small and midsize category. Its abilities will fit businesses that are wanting to enhance their marketing procedures, lead management, sales opportunities and customer activities.

    On the other hand, Salesforce shows to be a terrific choice for companies of all sizes seeking to benefit from large combination options along with an environment that exceeds CRM. If automation and AI items and capabilities matter to your company’s CRM, then Salesforce is worth considering.

    Review method

    We evaluated these Salesforce and Act! based upon a number of requirements, such as rates, free trials or demos and billing options. We also took a look at their core and niche CRM functions, like lead and deal management, marketing automation, reporting and analytics, combinations and mobility. In addition, we considered the quality and expense of the software application’s customer assistance.

    Our referrals for these details include the service providers’ online resources, demo videos and blog sites. Aside from that, whenever possible, we register for complimentary trials to get a personal feel for their interface. We also supplement this information with real user rankings from reputable evaluation sites like G2, Capterra, Google Play and the App Shop.


    Leave a Reply

    Your email address will not be published. Required fields are marked *