Apollo.io Evaluation (2024 ): Functions, Prices and Alternatives


Apollo’s fast truths Our product score: 4.1/ 5

Pricing: Apollo provides a minimal free variation of their service.

Key functions:

  • AI-powered insights and automation.Sales lead messaging and
  • scheduling.GDPR certified and SOC 2 and ISO 27001 certified.Data enrichment.Chrome extension.Robust integrations. Image: Apollo.io Apollo is a leading B2B database provider that also uses an engagement suite and workflow engine solution. As a go-to-market platform, Apollo has a current database of over 275 million contacts and 73 million companies for precise and bulk prospecting. Users of Apollo can target leads and accounts that fit business’ perfect client profile and scale outreach activity with automations.

    Apollo’s target market includes sellers, marketers and owners of startups and large services. With the platform’s offered integrations, users can sync Apollo with their existing CRM software. This way, users can make sure that contacts and accounts in the CRM are up to date by improving them with information from Apollo’s dynamic database.

    While Apollo uses a great mix of functions and prices, there are other suppliers that might be better suitable for your company, depending on your needs.

    1 monday CRM Employees per Business Size Micro (0-49), Small (50-249), Medium (250-999

    ), Big(1,000-4,999), Business(

    5,000+)Any Company Size Any Company Size Includes Calendar, Collaboration

    Tools, Contact

    Management, and more 2 Pill CRM Employees per Business Size Micro(0-49), Small (50-249)

    , Medium(250-999), Big(1,000-4,999), Enterprise(5,000+

    )Any Company Size Any Company Size Includes Calendar, Cooperation Tools, Contact Management, and more

    3 HubSpot CRM Workers per Business Size Micro (0-49), Little (50-249), Medium (250-999), Large (1,000-4

    ,999), Enterprise(5,000+)Micro (0-49 Employees), Little (50-249 Workers), Medium (250-999 Staff Members), Big

    ( 1,000-4,999 Staff Members) Micro, Small, Medium, Big Rates Apollo’s rates structure is broken down into four tiers, including a forever complimentary strategy. The cost is billed per user and features a pre-programmed amount of mobile and export credits annually, along with additional platform functions. Apollo likewise uses a 14-day totally free trial.

    • Free version: Unlimited email credits, 60 mobile credits per year and 120 export credits per year. Features consist of basic automations, filters, purchasing intent, AI-assisted e-mail writing and more.
    • Basic: $49 per user per month, billed annually, or $59 per user per month when billed monthly. Users get limitless email credits, 75 mobile credits per year and 1,000 export credits each year. Functions in their plan consist of job changes notifications, information enrichment, A/B screening and more.
    • Specialist: $79 per user each month, billed every year. $99 per user monthly when billed monthly. Users get limitless email credits, 100 mobile credits each year and 2,000 export credits annually. Functions in this plan include whatever in Fundamental, plus no series limits, advanced reports, email tracking, manual jobs, call recordings and more.
    • Organization: $119 per user monthly, billed annually, or $149 per user each month when billed monthly. Users receive unrestricted email credits, 200 mobile credits annually and 4,000 export credits per year. This tier features all functions in Expert, plus call transcriptions, customizable reports, advanced security setups and more.

    Key functions of Apollo

    Contact and account search

    Contact and account searching is a crucial part of lead prospecting and structure B2B databases of important leads. Users can then construct lists with over 65 filters, consisting of contact title, task function and place or account market, employee headcount and profits. This search and list structure function recognizes essential stakeholders at an account and uses signals like intent information, website visitor tracking and job changes to reach out when the time is right.

    Lead profile search results.

    Lead profile search engine result. Image: Apollo Ratings and signals Appointing ratings and signals to leads allows users and sales reps to rapidly recognize and strategize how and when to engage with high-value prospects. Within Apollo, users can define their own requirements and variables to develop an unique lead scoring model. From there, combine demographic and behavioral signals to quickly construct lists of perfect potential customers and add talking tips to make sure the outreach team is prepared for the discussion.

    Sample lead signal and profile.

    Sample lead signal and profile. Image: Apollo Reporting analytics Companies can get insights into metrics using prebuilt or custom-made reports and dashboards from a huge range of metrics. For example, users can picture automation success and messaging efficiency. There’s the added bonus of being able to run and track A/B testing. This way, organizations can gain a holistic view of general prospecting efficiency and engagement information from one control panel.

    Sample reporting dashboards.

    Sample reporting control panels. Image: Apollo Sales engagement Apollo doesn’t simply develop lists of high worth leads, it likewise permits users to create outreach and engagement strategies from the platform. Services can build custom-made series and automations or use prebuilt design templates that include e-mails, calls, automated LinkedIn tasks and more. Furthermore, Apollo’s AI assistant can assist the email composing process for recommendations, customization, rephrasing and more.

    Sales process and engagement sequences. Sales process and engagement

    sequences. Image: Apollo pros
    and cons Pros Cons Users praise user-friendly interface and experience.Users have asked for more onboarding training for the platform. 98%e-mail accuracy.No mobile app for accessing information

    and contact details on the go. 275 +million contacts currently.User reports of irregular worldwide information.
    Alternatives to Apollo Some of the top Apollo options include Zoominfo, UpLead, Lusha and more.

    These B2B databases provide

    similar core features to what users would anticipate from Apollo, with their own private use cases and benefits and drawbacks. Whether you’re looking for a tool for your small business, start-up or enterprise, or if specific sophisticated features are a top concern, there’s a supplier that can satisfy your specific requirements. Apollo ZoomInfo UpLead Lusha Lead scoring Yes No Yes Purchaser intent data Yes Sales engagement Yes No No Free trial length 14 days 2 week 7days None Beginning rate *$49 per user per month Contact sales$99 monthly for 170 credits$36 per user each month * Cost when billed yearly

Image: ZoomInfo
Zoominfo Zoominfo is a B2B database and lead generation company
for sales, marketing and recruitment teams. Zoominfo and Apollo both can score, sector and route inbound leads based on the predetermined requirements a business sets. Compared
to Apollo, Zoominfo does not have transparent pricing but does have a 14-day totally free trial for their platform and can support several markets. To view our complete

comparison of Apollo and Zoominfo functions, rates and more, head over to our Apollo vs. Zoominfo short article. Image: UpLead is another B2B database that can filter up to 50 distinct search criteria for users to source hyper-specific leads. UpLead and Apollo both can offer more details beyond simply contact details, such as demographics, firmographics and technographics. Compared to Apollo, UpLead has a much shorter trial duration but has a 95%data precision guarantee. Image: Lusha is an economical B2B database that uses sophisticated tools for business that focus on information health. Lusha and Apollo both use a totally free version of their platform that consists of a capped amount of revealed lead information a month. Compared to Apollo, Lusha’s 4 cost tiers are lower in expense and Lusha uses robust combinations. Evaluation approach When reviewing Apollo as a leading B2B database company, I considered the core offerings of the most popular solutions, cost openness and more. I scored Apollo against an in-house rubric made of requirements showing what a typical purchaser might consider crucial when picking a B2B database. Below are the requirements I think about when scoring and after that examining Apollo: Cost: Cost openness, payment choices and rate compared to industry standards. Core features: Requirement capabilities of an average B2B database provider, such as

pipeline management or data cleaning. Advance tech offerings: Special or industry-specific functionality that a supplier may use in addition to the core functions. User reviews: Typical user feedback for the supplier, either praising or criticizing features, platform UI or assistance. Source

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