Google’s Optimize and Optimize 360 website screening and analytics tools will no longer be offered after September 30, 2023. Consumers’ personalizations and experiments on Optimize and Optimize 360 can continue to run until September 30, but any still active on that date will end, the business said.In a bulletin published January 20, Google stated it remains dedicated to enabling organizations of all sizes to enhance user experiences and is investing in A/B screening in Google Analytics 4. Presented July 31, 2019, Google Analytics 4 is an analytics service for measuring engagement and traffic across websites.Google encourages clients to download all historic information from within their Optimize interface. To download historic data, customers can utilize the Export your Optimize report data link. To access your historic raw data, use the Google Analytics Data API. Anyone extending or renewing their Google Analytics 360(Universal Analytics )contracts in the first half of 2023 will be able to renew Enhance 360 agreements with service dates ending on or before September 30. Those with signed Google Analytics 4 contracts can not sign Enhance 360 contracts however can access Enhance through combination with Google Analytics 4 until the sunset date.Any Optimize 360 orders already received that end after the September 30 sunset date will be modified to this date. Copyright © 2023 IDG Communications, Inc. Source
