Some of the Greatest Films, Television Shows You Love Rely on Local Data Centre Facilities


Australia The Rebel Fleet. Image: The Rebel Fleet The Kingdom of the World of the Apes trailer was launched by Disney’s 20th Century Studios in November 2023. The current instalment in the hit World of the Apes franchise, it has been “causing enjoyment” for fans and others, said Michael Urban, CEO of The Rebel Fleet.

Nobody would be more ecstatic than Urban’s group. Shot in Sydney and NSW in Australia, The Rebel Fleet was the movie production partner charged with managing all of the information and day-to-day processing for the movie, making it a critical piece in its local and worldwide production process.

As Urban informs TechRepublic, information centre infrastructure underpins its operations. Data centre facilities allows business to deliver terabytes of data with speed and consistency, while permitting it to remain agile sufficient to scale up and down in various film shoot areas.

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Movie production speeds are now faster with digital connection

The Rebel Fleet released in New Zealand in 2015. Since then, it has actually worked with Netflix, Disney, Warner Brothers, Amazon and others on works such as Mulan and Lord of the Rings: Rings of Power in both Australasia and in other locations in the area.

The thing that has altered most during that time for The Rebel Fleet is the need for speed.

Michael Urban, CEO of The Rebel Fleet

Mike Urban CEO of The Rebel Fleet. Image: Michael Urban, CEO of The Rebel Fleet”Connection has actually tremendously ramped up in the time we’ve been around, and it will only continue to increase in the future with the likes of Starlink,” Urban stated. “What that means is the expectation around speed is that it should end up being much quicker and quicker.

“Whereas you used to be able to state, ‘We have to drive two hours to get the footage to the editor,’ or ‘We require to deliver the master files from Sydney to LA,’ now the ability to move media in a faster method is there. The expectation then becomes, ‘Why can’t I have it now?'”

The Rebel Fleet requires to fight traffic jams with bandwidth

Data centres are critical to making it possible for that speed. With The Rebel Fleet typically handling the transfer of terabytes of data every day, one key issue data centres assist to solve is ensuring there are no information transfer bottlenecks throughout the shooting of a huge film or television production.

“If a customer desires all the master camera files moved to the cloud or transferred to their own storage across a network, we have to take care of not encountering a bottleneck since they will be shooting 5 or 6 days a week for 100 days on a huge motion picture or television series,” Urban said.

The Rebel Fleet typically transfers about 4TB of information a day throughout such a production. Urban stated, “you can’t have a system which is going to take 30 hours to move that 4TB of data because the next day you have another 4TB of data, and the day after, you might have 6TB.”

SEE: Data centre outages are putting Australian information at threat.

Information transfers a vital part of the production puzzle

Every shoot The Rebel Fleet works with has various requirements. Each client may have different requirements, consisting of where the media needs to go, who is going to require access to it, how quickly they require gain access to and what they are willing to invest to make it all happen.

The Rebel Fleet’s role is to be the “piece of the puzzle” that gets media to its location.

“Where we come in is we are the bridge in between production and post-production,” Urban stated. “The concern is how do we get it from the cam into any place it requires to in whatever format it needs to go and make sure that we do that in an affordable and timely manner?”

Data centres assisting to make movies and television shows possible

The Rebel Fleet has existing infrastructure in Auckland, where the business was launched and has an office. Recently, it picked to deploy in Equinix’s International Company Exchange in Sydney, which will serve as a center for its operations in Australasia, APAC and worldwide (Figure A).

Figure A

The Rebel Fleet Figure A. Inside Equinix’s International Business Exchange Data Centre in Sydney. Image: Equinix is also providing The Rebel Fleet with on-demand access to high-bandwidth low-latency fibre, security and colocation, as well as the ability to connect to digital environments, including all of the significant cloud provider it requires to service its clients.

Urban stated one advantage of the brand-new Equinix hub in Sydney will be when shooting in Australia.

“If we wanted to spin up an information centre in Brisbane or Melbourne, we could do that and link that into our network,” Urban stated. “Or if we have a workplace in the Gold Coast, we can link that into the information centre, and the data centre becomes the center, and the spokes are connected to that.”

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Bandwidth reliability

Data centres are what provide The Rebel Fleet with “excellent, dependable and consistent bandwidth” for high volumes of data.

“We need to be able to do the mathematics on that, saying, ‘We know we’re going to keep about 5 gigs a second usually, plus or minus 5%,'” Urban stated.

While the end client will likewise depend upon the connections available at the other end, Urban said “a minimum of we know that, within our network, we can keep that consistency. Since if we’re needing to deal with contention, that throws a lot of unknowns into the mix.”

Load sharing

Having the ability to link other information centres into its central center in Sydney indicates The Rebel Fleet can fill share infrastructure across Australasia.

“We will not need to go and get all we have in Auckland– which is a great deal of money– and put that into Brisbane for three months,” Urban said. “What we can do is we can share that sort of load around, depending on what we need at the time, and that produces cost efficiencies for us and, for that reason, our clients as well as time efficiencies. We can work much smarter efficiently.”

Cloud connection

The Rebel Fleet likewise requires direct cloud connectivity. The market as a whole is pursuing a MovieLabs 2030 vision that will see it migrate to the cloud. This will see camera media, in addition to software providers and suppliers, all eventually collaborating from the cloud (Figure B).

Figure B

The Rebel Fleet Figure B. The whole movie industry will quickly be working

on data together in the cloud. Image: The Rebel Fleet”That is where the industry is heading to– sweating off the cloud,”Urban said.” There will be challenges, and it will get executed in various ways, but the concern is ‘How do we get the information from the cam into the cloud as quick as possible?’ Among the methods is through information centres.”

SEE: Quick data growth has Australian business reassessing their cloud methods.

Location scalability

The Rebel Fleet’s access to information centres close to shooting areas is important. Being able to spin up the facilities where required as needed and disperse media as per production requirements suggests business does not need to build or install facilities itself.

“Our industry as a whole is truly short-term, so having a sort of diversification of where we are enables us to be active,” stated Urban. “It’s actually essential where we can go to where it’s happening in our service, since we don’t necessarily constantly have everything concerned us.”

The Rebel Fleet’s data difficulties shared by other markets

Guy Danskine, managing director of Equinix Australia

Guy Danskine, managing director of Equinix Australia. Image: Guy Danskine, handling director of Equinix Australia Guy Danskine, handling director of Equinix Australia, stated one of the significant challenges faced by The Rebel Fleet and the industry is the amount of data created. This data needs to be distributed to different parties in the environment, whether they are based locally or internationally.

“The Rebel Fleet might be on a shoot in North America, and after that it could be in Asia,” Danskine stated. “You have actually got this on-demand requirement for data-at-scale, and you do not have a long period of time to set up, and you might not be there for a long time, and you require to move this information all over the world rapidly.

“The Rebel Fleet is going to establish this center with us in Sydney, which they will use as their primary center for data circulation, but we see that throughout the content and digital media landscape and across all markets– everybody’s attempting to handle this big quantity of data.”

Content and digital media a development area for data centre service providers

The data challenge in the material and digital media space makes it a development market for information centre providers like Equinix. Equinix itself spends a great deal of time concentrating on servicing the requirements of the market, which represented 7% of Equinix’s global profits last quarter.

Looking towards 2024 and beyond, Danskine said he sees gaming as one location of excitement for this segment of the Australian information centre market.

“There is so much development skill in this country that has the ability to be dispersed around the world,” Danskine said.


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