ZoomInfo Evaluation (2024 ): Functions, Pricing, Pros & Cons


ZoomInfo’s fast truths Our star rating: 3.8/ 5

Rates: Contact their sales group for prices details.Key features


  • Cross channel advertising.Connected conversation
  • intelligence.Lead segmenting and scoring.Data cleaning and enrichment.Contact tracking.
  • Image: ZoomInfo is a powerful list building tool and database that focuses on B2B markets. ZoomInfo uses four primary items; a sales, marketing, operations and talent acquisition option. While it’s not a customer relationship management tool itself, it can integrate with one and be a major source for determining and funneling leads into the sales software application.

    Even though Zoominfo is one of the biggest databases on the marketplace with over 8 million online sources, a few of its options deserve taking a peek into. A sales prospecting tool can be a significant addition and financial investment to a service’ sales procedure, so matching a service provider to their particular industry, requires and offering style is ideal.

    < a href="https://link.technologyadvice.com/dea8d95f-1366-40d8-93f3-6b1a5cc1024a?country=US&targeting_set_uuid=d92f2076-ee17-436a-8d23-8502f999c04e&position=1&placement=body&layout=featured&source=https%3A%2F%2Fwww.techrepublic.com%2Farticle%2Fzoominfo-review&auid=e0e9d468-95b0-44e5-835d-62dfd6dbd6b2&"target="_ blank"> 1 Salesforce CRM Staff Members per Business Size Micro (0-49), Small (50-249), Medium (250-999), Big (1,000-4,999), Enterprise (5,000+)

    Any Business Size Any Business Size


    Calendar, Collaboration Tools, Contact Management, and more

    2 HubSpot CRM Staff Members per Company Size Micro (0-49), Little (50-249), Medium (250-999

    ), Big(1,000-4,999), Business (5,000 +)Micro (0-49 Staff Members), Small (50-249 Staff Members), Medium (250-999 Workers), Big

    (1,000-4,999 Employees)Micro, Small, Medium, Large Rates It’s typical for some B2B database suppliers to not have their pricing listed directly on their site. That holds true for ZoomInfo, however they do divulge what readily available tiers they provide. Zoominfo likewise offers distinct scalability by using three different support bundles: basic, preferred and premium. The support options variety from totally free live chat assistance, access to an understanding center and ZoomInfo University, to a more white-glove service, depending upon a company’s budget plan.

    Below are ZoomInfo’s three flexible bundles:

    • SalesOS: Access business insights and contact info. Contact for quote.
    • MarketingOS: Pipeline management and digital marketing solutions. Contact for a quote.
    • TalentOS: Source and manage prospects for company recruitment. Contact for a quote.

    Key functions of ZoomInfo

    Data enrichment

    Users can clean and improve their information, turning it into actionable insights with standardization, deduplication, normalization, segmentation, changes and leads-to-accounts mapping through rules-based information orchestration. This feature can likewise enrich user’s CRM and marketing automation tools at the frequency of their option with easy-to-configure enrichment workflows, which guarantees all the details across tools is consistent (Figure A). This showcases ZoomInfo’s integration abilities.

    Zoominfo multivendor data enrichment. Figure A: Multi-vendor data enrichment. Image: ZoomInfo Lead segmenting and scoring From the leads that are determined and gathered, users can create buyer segments based on task function, seniority, market and business size (Figure B). This feature can likewise score based upon attributes and scoring designs, consisting of account-based scoring, intent-based scoring and multi-dimensional and composite scoring. This segmenting and scoring function is an innovative offering by ZoomInfo because it not only funnels leads into the database, however also arranges them precisely how the business desires them. ZoomInfo CRM lead scoring integration.

    Figure B: ZoomInfo lead scoring control panel Image: ZoomInfo Automated workflows Organizations can introduce personalized outreach to capture brand-new high quality leads and targeted accounts based upon their site traffic and potential customers’ buying signals (Figure C). When a lead is scored within a particular range or completes an action with high buying intent, they’ll instantly get an e-mail or some other outreach method linking them with a sales team. This function is an unique B2B database offering, allowing companies to immediately respond to critical market signals with automated outreach and sales activities.

    Sample ZoomInfo workflow.

    Figure C: ZoomInfo workflow settings. Image: ZoomInfo Contact tracking Contact tracking is a function that runs in the background of a user’s existing lead database. It makes sure all the information associated with each contact profile is up-to-date, including if the contact modifications job title or business (Figure D). This helps organizations follow their best relationships and determine if these moves will influence existing service or perhaps open the door for brand-new opportunities. ZoomInfo introduced this tracker to help maintain special presence for key buyers.

    Sample ZoomInfo contact profile. Figure D: Upgraded ZoomInfo contact

profiles. Image: ZoomInfo
advantages and disadvantages Pros Cons 14-day free trial.No upfront pricing.
Supports numerous industries.User reports of a high platform learning curve. Can determine anonymous site visitors.Occasional reports of UI
and UX bugs. More about CRM Alternatives to ZoomInfo ZoomInfo can support small businesses

, mid-market and

business-level organizations

. This makes it an excellent option for services of various sizes and markets. There are other lead generation and B2B databases that provide comparable services, such as Apollo, UpLead and Lusha. If you’re wanting competitive beginning rates or access to sophisticated technology features, there are some other options to consider. Software application ZoomInfo Apollo UpLead Lusha Chrome extension combination Yes

Yes Information cleansing Yes Lead routing Yes No Sales engagement Yes No No Beginning rate Contact for quote Free beginning cost Free starting price Free

starting cost Apollo

Image: Apollo is effective sales intelligence software application that can improve a business’s go-to-market within one platform
. It assists users develop segmented lists, handle contact information and even
engage with B2B leads. Compared to
ZoomInfo’s 321 million, Apollo has over 275 million contacts currently being handled. Both options use end-to-end sales information and

tracking. SEE Apollo logo.: For a full comparison between these two providers, have a look at our Apollo vs. ZoomInfo article. UpLead Image: UpLead is a B2B database that offers a 95 %accuracy assurance together with over 50 unique search criteria for users to filter and find active leads. Compared to ZoomInfo, UpLead has a shorter totally free trial period of just 7 days, however 3 paid tiers that begin at$99 each month

for 170

UpLead logo.credits. Both B2B database providers provide third-party combinations and advanced lead augmentation functions. SEE: For more details, head over to our comparison piece in between UpLead and ZoomInfo. Lusha< img src="https://assets.techrepublic.com/uploads/2024/03/lusha.jpg "alt= "Lusha logo." width=" 300"height ="91 "/ > Image: Lusha is a competitively priced B2B database with an advanced prospecting API that connects users

with true decision makers and authority figures of their target accounts. Compared to ZoomInfo, Lusha has a free tier and is an inexpensive choice for small businesses.

Both Lush and Lusha logo.ZoomInfo can provide quick onboarding to their platforms, all while guaranteeing users have the best contact info offered. Evaluation approach To evaluate and critique ZoomInfo, I utilized an in-house rubric to score the B2B database and lead generation tool. Our rubric includes specified requirements and subcriteria around the most crucial aspects when evaluating any list building company and B2B database providers. I used ZoomInfo’s own online resources

in addition to genuine user feedback, ratings and reviews as recommendation points. The following is the breakdown of the requirements used to score ZoomInfo: Cost: Weighted 25%of the overall score. Core functions: Weighted 25 %of the overall rating. Advanced offerings: Weighted 20%of the total score. Consumer assistance: Weighted 10%of the total rating. Innovation features: Weighted 10 %of the total rating. Reporting and analytics: Weighted 10 %of the overall

score. Source

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